If you're booking your vacation in the winter and making phone calls, be sure you're speaking to someone in Alaska, not someone out of the state that has never been to Alaska. Be sure to ask the people you're getting information from if they are year-round residents that know first hand what they're talking about.
Beware of misleading websites and internet fraud. If you're suspicious about a business, look for reviews about them in places such as TripAdvisor®. Negative reviews are almost always true. Positive reviews could be true but are often written by management or friends to help counteract the negative ones! If a company has repetitive negative reviews spanning over a number of years, they're more than likely accurate.
Get prices in writing so you don't get surprises later - ask if there are any additional charges applicable. Often, businesses will quote you a base price and tack other fees onto your credit card once you arrive, or even worse, once you're back home!
Beware of websites that use discount store wording such as "buy one get one free kayaking" and "deep discounted fishing charters." These outfits are great if you're looking for something "cheap" as in "poor quality." Often these businesses base their markets on the one-time Alaska traveler. In other words, there is no need to offer a quality service since most clients will never return, so they focus on quantity and herd as many people through their doors as possible. In addition, they are typically very disorganized, and the staff is over-worked and disgruntled. As a result, the high rate of turnover leaves you in the care of inexperienced fill-in staff. These businesses often advertise that they offer everything imaginable for your vacation. They invariably end up doing everything for you - but almost nothing is done well.
If you're booking a kayak trip into the wilderness, check with the operator how many other people will be in the same group - some tours have 20 or more people in the group. Make sure the group you are with has no more than six guests to one guide for safety reasons.


